London Book Fair Highlights Emerging Publishing Trends
London Book Fair Highlights Emerging Publishing Trends: Palestine, artificial intelligence and
romantasy were high on the agenda at this week’s London book fair. More than 30,000 agents,
authors, translators, publishers and other book industry professionals flocked to Olympia London to secure deals and discuss publishing trends, challenges and rising genres. Here is our round-up of the main takeaways, and a flavour of what we can expect to see in bookshops in the next year or so.
London Book Fair Highlights Emerging Publishing Trends: Palestinian voices
On the first day of the fair, Book Workers for a Free Palestine held a vigil outside to “mark the
death of Palestinian writers, poets, academics and journalists killed by Israel”, wrote Ailah Ahmed,
a publishing director at Penguin. English PEN ran two seminars focused on Palestine and freedom of
expression, featuring writers including Isabella Hammad, who was recently longlisted for the Women’s prize.
“It has been remarkably difficult in the face of the violence that we are seeing to make room for poetry,”
Rafeef Ziadah told the fair. “Many people have written to me saying, ‘Why haven’t you written poems,
like We Teach Life?’ Poetry doesn’t work that way. It’s not on call when there’s a war.” On the deals side,
Profile Books acquired the rights to publish What Does Israel Fear from Palestine? by Raja Shehadeh, which explores opportunities for peace that have been “rejected by Israel” since its formation in 1948. Shehadeh explores “what went wrong again and again, and why”.
London Book Fair Highlights Emerging Publishing Trends:Neurodiversity
Books featuring neurodivergent protagonists were celebrated in a conversation including the
author Marina Magdalena, whose Antigone Kingsley series is about a girl who has ADHD —
one of a number of new books with neurodiverse main characters. A talk by Pamela Aculey
focused on how augmented reality technologies can enrich reading experiences for neurodivergent
children. “Great minds do not all think alike,” said Aculey. These discussions come after Fern Brady
won the inaugural Nero non-fiction prize with Strong Female Character, her memoir about growing
up as an autistic person without a diagnosis.
The impact of AI
“A writer is a very peculiar thing, it’s not going to be replaced by a machine,” Bill Thompson of
BBC Research & Development told the fair at one of many talks about AI and publishing. “[But the]
publishing industry? Woah it’s going to be chaos. The whole industry is going to be transformed.” The way publishers deal with copyright, marketing, distribution, e-books and translation will be changed by AI, he added.
Panellists highlighted that AI models such as ChatGPT could be used as a collaborative tool for writers.
“It’s not going to write the book for you, but it’s going to be the thing sitting on your shoulder” when
“your family have got fed up with you”, when “your children won’t talk about character development”,
AI “will always be there, it will not get tired, it will not stop”. Kate Devlin, a reader in AI and society
at King’s College London, added that she had used AI “adversarially” – she went through a “really bad
bout of writer’s block” so she asked ChatGPT to give her an opening to a chapter. She “absolutely disagreed” with what it came up with, and was “so angry” at the response that it removed her writer’s block.
BookTok and romantasy
Romance and romantasy – a portmanteau of romance and fantasy – were also in focus this year,
with discussions on BookTok and the genres it has helped to skyrocket. Love stories were also
popular with publishers, and there was high demand for romantasy according to Lucy Hale,
managing director of publisher Pan, reported The Bookseller. Penguin imprints Del Rey UK
and US acquired rights to Silvercloak by Laura Steven, described as a romantic fantasy set in a world “riddled with crime, where magic is fuelled by pain and pleasure, mafia groups lurk in every alley”.
Greek retellings
The recent wave of Greek retellings heralded by the success of titles such as Madeline Miller’s
The Song of Achilles is not over, with this week’s fair seeing two new acquisitions in this space:
Magic Cat Publishing got rights to She Speaks, a feminist reimagining of Greek myths by
classicist Honor Cargill-Martin. Meanwhile, HarperNorth acquired Bad Girls of Ancient Greece
by debut author Lizzy Tiffin, described as a “guide to all of the baddies of ancient Greece” including Athena, Medusa, Aphrodite and Polyphonte.
Climate
Sustainability in publishing remained a hot topic this year, with more than 20 events held at
the dedicated Sustainability Hub. Siena Parker, social impact director at Penguin, told the fair
that the Publishing Declares pledge – which has seen 184 signatories agree to achieve net zero
carbon emissions as soon as possible, and by 2050 at the latest – has helped to “galvanise”
the industry. However, “the next phase” is about supporting signatories to “achieve the pledge”, Parker added.
The fair also welcomed two new books on the seas: Ocean by David Attenborough and Colin Butfield, set to publish on Attenborough’s 99th birthday on 8 May 2025; and Coastlines: A Four-Billion Year Journey Along the World’s Seashores by Ben Wilson. Both will be published by imprints of Hachette.